Digital performance agency Cause Effect and social media agency SocialGrooves.com have officially announced their merger under a new umbrella, Digitally.Asia Group.
The merger between the two agencies aims to provide its clients a top-to-bottom marketing strategy, from custom development solutions, content and creative production to performance-driven results all under one umbrella.
With the merger, the leadership at Digitally.Asia Group will be helmed by group chairman and MD Lim Keat Kuang (pictured right), and group CEO, Christopher Tock (pictured left), with a combination of more than 30 years of expertise and experience between them.
According to the company, Digitally.Asia Group has managed to retain its impressive portfolio despite challenging times, with notable clients such as UOB, Funding Societies, The Starhill, YTL Land, Joey Yap, Geek Fam, Lenovo Legion, Tencent, SP Setia, Sunway Education Group, Sunway Medical Centre among others.
The company said that the vision behind the inception of Digitally.Asia Group was to develop a modern-day digital ally that serves as a one-stop avenue towards solving digital needs across Southeast Asia. It added that it believes in establishing brands in the digital world by “making each client all the more powerful, whilst simultaneously heightening their bottom line”. The intent to establish the company and client as business partners, rather than just suppliers of services is the contributing factor to their success.
Cause Effect brings to the table a wide range of services from performance marketing, social media management, search engine optimisation (SEO) and web development to brand marketing. SocialGrooves.com adds on to a wider range of services, with its expertise and capabilities on social platforms such as Facebook, Instagram, LinkedIn, YouTube and TikTok. These in-house expertise gives the company an extra edge towards producing trend-setting campaigns, from content marketing, creative social media solutions to influencer marketing.
Digitally.Asia group CEO, Christopher Tock said that the merger between the agencies will contribute towards moving forward from the days of traditional digital marketing, and switch to pioneering the path towards exploring the frontier of how digital marketing can contribute to new online behaviours in the post-pandemic world.
“We believe the marriage of both agencies would serve to enable a greater range of digital services and in-depth expertise. We hope that this allows us to have a springboard that meets the growing and insatiable demand for quality digital solutions across Southeast Asia”, added Group chairman and MD, Lim Keat Kuang.
