Did you know that marketing can make or break a business? 14 percent of all business failures are caused by poor management, and avoiding it from happening to your brand doesn’t have to be a difficult task. Once you realise how significant marketing management is to your business, you will be able to pick out the right team and the right tools at your disposal in order to make it work. To make marketing one of the driving forces towards your business success, you first need to understand what it means and how it functions.
What is Marketing Management?
Whoever oversees your marketing campaigns, then they are marketing management. Yes, it can be as simple as that, but there are ways for you to optimise your marketing regardless of which person in the company handles the management aspect of your brand’s marketing processes. Marketing management also sets the goals of a business, organises plans step by step, and even makes the decisions for a firm prior to executing them in order to achieve the maximum turnover by meeting consumers’ demands.
The marketing manager must be a person who has a deep understanding of what marketing management actually is so they can work towards making it better in your brand’s favour. Marketing management is based on core aspects such as product, place, price, and promotion in order to attract customers. These four Ps are supposed to be decided by the company’s management based on the customers’ demand.
As marketing is crucial in a business, it’s as precise as it is time-consuming. When everything needs to be done accurately and correctly for you to maximize your efforts, the task might seem impossible for someone who is running a business to pour so much effort into. Handling social media platforms, monitoring conversion rates on ads, crafting content for a blog, optimizing a website, and not to mention the handling of all the traditional marketing tactics; everything is too much to be managed by a single person.
So in the next section, you will learn about the services a marketing manager can do for your business and how it will help you to handle the many aspects of marketing better.
Marketing Managers and What They Offer
We could just say that they offer just about anything that your business needs to excel in terms of marketing, but where’s the fun in that? With the right marketing managers, they will be able to handle everything that you present them with, and they will also let you know about the significant opportunities that your brand is missing out on.
So let’s get into it, shall we?
1. Website
This cannot be overlooked and understated. Proper website development is crucial for a business, and a simple DIY website is not going to get you anywhere. You might need to upgrade your website soon! It has to look professional because it is the heart of your online digital presence, and everything you do will revolve around it.
How you may ask. Well, no matter how many other social media platforms you use, you should always link it back to your website. This is because your SEO depends almost entirely on it, and not to mention that your ad campaigns will also direct you to it.
2. Social Media
We believe that you are fully aware of the emergence and importance of social media in today’s world of digital marketing. That is why managing your social media is critical and plays an important role in your business’ success. If you’re not using social media to run your business, then you are really missing out on a great number of opportunities.
Businesses run promotions, engage with customers, release real-time updates and build brand awareness through social media platforms. After all, it’s what everyone’s been doing on a daily basis—checking their social media. Sure there are many other competitors out there who also utilise social media as a vital marketing tool, but if you want to distinguish your brand from them, then you must ensure that your social media is full of creativity and relevant content that gives a human feel to your business. No one likes interacting with somber “bot” accounts.
3. SEO
SEO is one of the most important aspects of marketing for a business because it is the primary driver of organic traffic. It is traffic that was searched for organically by potential consumers and not something placed in front of them in the shape of an ad. SEO helps in making sales, that’s why it is vital. People who actively search for your products or services are more likely to buy from you than those who see your ads appearing on their screens.
Getting your business to the top few spots on Google search results is like discovering that there’s no queue for the biggest slide at a theme park on a school holiday. If you’re running a local business, then competition isn’t so steep. But you must keep in mind that the majority of traffic on every page goes to the top three organic results.
4. Advertisements
Even though SEO is arguably more important than advertisements, it doesn’t mean that you don’t need them. Not every single traffic has to be organic, and you can get them for your brand through running ads. They still play a big role in business, and you can see a variety of ads to choose from on a daily basis.
If you desire the top spot on Google but refuse to compete with the top names in SEO, then Search Ads will surely assist you in skipping the line. These are the ones you’d see in the results right before the organic ones. They tend to have “AD” stated on them.
Conclusion
Marketing managers have a lot to offer your business. They know their way around the market and how to play it in your brand’s favour, so if you don’t have an expert running your marketing for you, then this is the time for you to start searching.
If you’re interested in hiring a good marketing management company, you should do it! They will be able to help you plan everything according to your budget and values so that whatever marketing objectives you have can be met with successful outcomes.
We, at Digitally.Asia, strive to provide you with the latest trends and long-lasting knowledge on the digital marketing world for your better understanding and perusal. We have one of the best agencies for digital marketing and advertising Malaysia has to offer, so if you are looking for experts to guide you through the many aspects of digital marketing and how they work, simply reach out to us and we will assist you. Stay up to date with more marketing news by following us on Facebook.